By: Shay Harbaugh and Priscilla Salmasi
What constitutes digital media? Websites combined with search engine optimization strategies should be the first thing that come to mind. Other key practices are pay-per-click advertising, email marketing, social media marketing and Internet banner ads. The beauty of these marketing strategies is that they can be done on your own, but to have the biggest impact, it’s best to team up with a professional design team.
One important aspect of digital marketing, especially for your website, is user experience. When a user has a good experience with your website, they can potentially become a new client or customer. You know your brand and your audience, but do you know what type of website functions well for your industry? If you’re having a website built for your business or organization, working with a design team will bring your ideas to life. Talk with the designers about the message you want to convey, along with examples of websites you like and don’t like. Good designers will build a website for you, but great designers will make it work specifically for your target audience.
Before the digital and social media boom, you would have to wait forever for your internet to connect and have to sit there and listen to that dial-up sound. Now we are constantly plugged in and have access to the world at our fingertips: anytime, anywhere. That’s why it is so important to make sure your brand is noticed and not getting lost in today’s noisy, digital world. It can be challenging and overwhelming to those that do not have a background knowledge in design and web marketing. But, a professional marketing and design firm will work with you to build and maintain a strong, secure online presence, and make sure your message is delivered to the right people. How your business looks online is equally important as the content you share. A professional design team knows how to take your core message and transition it into a visually appealing, digital marketing strategy. First impressions are huge, but maintaining a lasting impression is even more significant to your ROI. Whether you are sending an e-blast, launching a Facebook ad or updating a blog post – having a consistent brand identity is key. An attractive design will draw in users that are more likely to then share your ad with others. The more your information is shared online, the more people you reach, the higher your search rankings rise, and the more recognizable your company becomes to the public. Just imagine the effect it’d have on your business if you were “trending” on social media.
In a web culture that’s constantly changing, it’s important to keep up with online trends and know what grabs user’s attention. A professional marketing and design firm is dedicated to staying ahead of the curve in ways that will get your business noticed and keep it relevant. A few current trends for this year are mobile optimization, social conversion, retargeting ads and customer marketing. Today, engaging with users online has as big of an impact as meeting customers face-to-face. Your audience is sitting behind a screen somewhere and having a powerful online presence is the most effective way to establish a connection with them. Don’t miss this opportunity to reach them – your customers are literally one click, one swipe or one finger tap away!
