Gwinnett’s new sports complex ushers in a new era of “eatertainment,” combining pickleball, dining, and a social experience.
By Alicia Carter | Photos by Paul Perdue
This past December, Competitive Social Ventures (CSV), a dynamic hospitality company, celebrated the grand opening of Pickle and Social at the Exchange at Gwinnett. This new entertainment concept is poised to redefine the way our community engages in play, dining, and socializing by integrating the fun of pickleball with tasty cuisine, a thoughtfully crafted bar program, and inviting social spaces. As pickleball continues to surge in popularity across the country, appearing in friendly games on public courts, neighborhoods, and various arenas due to its accessible appeal, this new “eatertainment” establishment ensures a fun and fresh experience for all.
Not Your Typical Sports Venue
Pickle and Social is not your typical sports venue — it’s a 4.5-acre playground that caters to all ages and interests. Boasting six indoor, eight outdoor, and two semi-covered pickleball courts, this establishment goes beyond the game. Picture a full- service restaurant, bar, and lounge serving delicious food, signature drinks, and local craft beers.
“We serve elevated signature Americana, so a lot of handhelds like burgers, turkey burgers, wings, and tenders,” says Brian Harper, Senior VP of Sales and Marketing at CSV. “We also have healthier options, such as various bowls with ingredients like quinoa or fruit. We use all fresh ingredients; nothing is frozen.”
In addition to the courts and restaurant, Pickle and Social also features a pet-friendly outdoor lawn featuring a Biergarten, a 27-foot music stage, an ACL cornhole yard, and a concert viewing space. The rooftop bar provides the perfect setting for patrons to unwind, enjoy signature dishes, and take in the lively atmosphere. As guests enjoy their meals, the energy from the courts below, combined with the rooftop’s scenic views, creates a vibrant backdrop for a memorable experience.
A Vision Beyond Pickleball
Pickle and Social offers a number of experiences, from open play and lessons to clinics, camps, leagues, and tournaments. For enthusiasts seeking a deeper connection, limited memberships provide early access to court reservations, unlimited open play Sunday through Friday, early event registration, free rental equipment, and substantial discounts on various offerings.
Led by Chris Wolfe, a PPA Certified Teaching Professional, USA Pickleball Ambassador, and co-owner of the Atlanta Pickleball Association, the pickleball operations promise a blend of expertise and enthusiasm.
However, Pickle and Social is so much more than just pickleball or a meal with friends. “Everybody’s looking to add some kind of experience to dining out,” Harper says. “Traditional dining without an activity is not enough anymore. And whether that experience is coming through an elevated level of service, a culinary or beverage program, or a physical activity, traditional dining has morphed into something new. What we’ve tried to do here is truly add something for everybody.
So whether you want to come try the sport for the first time, grab a bite to eat, or just hang out with friends, we welcome you to come visit.” Beyond the daily hustle, Pickle and Social is also the ultimate venue for events. From birthday parties and team building to holiday celebrations, their unique spaces can accommodate up to 1,500 guests. It’s a one-stop-shop for all event needs, promising an unforgettable experience.
Expanding Horizons
Pickle and Social Gwinnett marks the beginning of an ambitious journey for Competitive Social Ventures. As the first of seven planned locations across the country, the brand is set to expand to Scottsdale, Arizona; Frisco, Texas; and Alpharetta, Georgia. The concept’s blend of sports, social interaction, and an appetizing menu sets the stage for a transformative era in experiential entertainment. So, whether you’re a seasoned pickleball pro, a foodie seeking culinary delights, or someone just looking to hang out with friends, Pickle and Social serves up something special.
Pickle and Social Gwinnett is located at 2925 Buford Drive, Suite 2100, in Buford. For more information call 470-655-7321 or visit PickleandSocialgwinnett.com.
